Sunday, July 10, 2011

Warriors of Radness


I love summer. I lust for heat, the water, a golden tan, and shorts, shorts, shorts. I could probably do an entire blog dedicated to shorts. Including styles from a new favorite brand Warriors of Radness.

The brand is built on a 1980's vibe of California surf life [think Joyrich on a surfboard] and headed by Rick Klotz, who GQ described as "the gnarliest Best New Designer" back in February. GQ continues:

"Once upon a time there were a boatload of rad-as-hell brahhhs surfing the coast of Southern California. The trunks were neon, the hair Spicolian, and the attitudes were fresh to the max. It was called the '80s and Klotz was there taking notes the whole ride. In 2008, after about 20 years of running his own T-shirt-focused company, he collected all those thoughts and launched Warriors of Radness, an irreverent throwback surf line full of in-your-face graphic tees, pull-overs in a kaleidoscopic palette, and tribal printed trunks. The volume on every item is turned way up. Similarly, Klotz's life is anything but subdued."

Beyond fashion, Klotz has also helped start the Gay and Lesbian Surf Association. "My buddies and I noticed that the surf community was really narrow-minded when it came to issues like sexuality. So, as a joke, we used to go out in the water holding hands to make other surfers uptight. We started the Gay and Lesbian Surf Association to address the issue. We've had fun with it, making stickers and shirts. It's become a serious thing though too. Gay and straight friends have been really great about supporting it. Our motto: 'Come on out... the water's fine!' "

His 10 Essentials for the magazine's website were hilarious and included Trojan latex condoms, vintage work boots, surfboards, and of course Warriors of Radness product. You can lust after some of my favorite product from the brand below. Or visit the website and get all kinds of wet with Warriors of Radness


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